Beyonce kicked off her decade long relationship with PEPSI back in 2001. And now, she’s back and taking over the brand for a Limited Edition Series of Pepsi cans. By the way, her newest deal is worth a reported $50 million.
Beyonce said in a statement on Sunday about her new campaign:
“Pepsi embraces creativity and understands that artists evolve. As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”
The mega deal is being described as a “hybrid project with Beyoncé that will include standard advertising like commercials as well as a multimillion-dollar fund to support the singer’s chosen creative projects.” Her general manager of her Parkwood Entertainment company, Lee Anne Callahan-Longo, revealed to the NY Times:
“It’s wise for a brand like Pepsi to give an artist the ability to truly express herself, instead of just the old-school way of, ‘Do you want to be in an advertisement?’ This is much bigger. This is, ‘How can we create something together that is truly unique?’ ”
Beyonce’s brand new ad for the soft drink company–which will first be seen early 2013 as a life-size poster in stores–just came out today and was shot back in October. And it’s pretty cute. The pop superstar is seen pushing a cart full of Pepsi…in her black and blue polka dotted blazer, briefs and heels.
And her face is taking over a Limited Edition Series cans. A rare, if at all, opportunity any celeb gets for the soft drink company. The campaign is likely going to take off around the same time as her big Halftime Show takeover at the 2013 Superbowl in February. Reportedly, some time after her big performance, her fifth TV commercial for the brand will air. And she’s set to release some new musicaround that time as well.